Archives

MyClean
Transit / Outdoor Campaign
Overview

MYClean is a for-hire cleaning service that specializes in servicing New York City apartments.

Murray Hill is their best performing neighborhood. So we created their first out-of-home campaign to target the post-collegiate crowd that lives in disproportionately large numbers there, speaking directly to their live hard/party hard mind-set.

Montauk Yacht Club
Outdoor Advertising Billboard/Subway/Metro North
Print Magazine
Overview

Montauk is known as “The End”. The furthest point East on Long Island, where the land meets the sea. Where legends once lived and loved, pirates sailed and celebrated, and the famous and fisherman drank together from the casks of rumrunners.

We tapped into old legends to help create a new legend: life at The Montauk Yacht Club.

fuboTV
Launch Campaign
Overview

fuboTV is a new streaming TV platform that focuses on live sports. Its competition, as in everyone else, is bigger. Perhaps not for long. Since its launch in September of ’17, subscriptions have rocketed up.

The man behind this?

Fubo Chavez, our creation. An uber-passionate, Euro maxed-out, comically super-crazed soccer fan who’s found his mission in life: to have every sports fan in America experience the same joy and passion he has for sport.

Significantly, Fubo has more passion for sports than he has knowledge. Which to his comic credit, he doesn’t let get in the way at all.

(He does make up for this by letting the brand speak nimbly in any platform at a moment’s notice – important in the sports world.)

Playology
Overview

Playology is a new dog toy company that was launched in 2017.

Why would the world need another dog toy company? Because dogs get bored with regular toys, toys that don’t appeal to a dog’s strongest sense: smell.

Playology toys were scientifically developed to micro-ecapsulate powerful scents right into the toys. And who better to explain that – and its appeal – than a dog scientist?

Accompanied by a dog translator, we and our “Nerd Dog” told that story. Playology became the most successful toy launch in PetSmart history – and was an online hit, with over five million views just on YouTube.

America’s Biopharma Companies

TV / Pre-Roll / Print / Website / Rich Media / Social / Web Content

“Do Not Go Gentle” TV/Web
Launch Print Newspaper/Magazine
“Cells” Campaign TV/Web/Content
Cells Print Magazine/Newspaper
“New World” TV/Web
Go Boldly Website

Go Boldly Mobile/Content

“Alzheimer’s Disease” Web/TV/Content
“Breast Cancer” Web/TV/Content
“Depression” Web/TV/Content
“ALS” Web/TV/Content
“Cancer” Web/TV/Content

Overview

A pitch winning, and life affirming, campaign for the Biopharma Industry.

Medical research, and the medicines and treatments that result, touch nearly all of us at some point: whether to heal, extend life, or save our life. Still, the research industry can be seen as monolithic, and uncaring.

We set out to tell a different side of the story, and an inspiring and true one. Every day, thousands of biopharmaceutical researchers – and patients in need – fight impossible odds to unearth cutting-edge medicines and cures.

Behind research are 140,000 dedicated researchers. And at the end journey of medicines are patients – millions who take part in trials and many who would not be alive to tell their story today without modern medicine.

The campaign (actually three, interlinked) crossed all media and platforms, with tremendous impact. On Youtube alone, it garnered six million views in the first three months, and six million more as work rolled out.

In the end it’s a human story – of sometimes superhuman human effort and bravery – created to salute the indominable will and tenacity of all who Go Boldly.