Overview
Playology is a new dog toy company that was launched in 2017.
Why would the world need another dog toy company? Because dogs get bored with regular toys, toys that don’t appeal to a dog’s strongest sense: smell.
Playology toys were scientifically developed to micro-ecapsulate powerful scents right into the toys. And who better to explain that – and its appeal – than a dog scientist?
Accompanied by a dog translator, we and our “Nerd Dog” told that story. Playology became the most successful toy launch in PetSmart history – and was an online hit, with over five million views just on YouTube.