image   image America’s Biopharma Companies

Healthcare

A pitch winning, and life-affirming campaign for the Biopharma Industry.

The biopharma industry can be seen as monolithic and uncaring. We set out to tell a different side of the story, an inspiring and true one.

Every day, 140,000 researchers fight impossible odds to unearth cutting-edge medicines. At the end journey of medicines are millions of patients, many of whom would not be well – or alive – without modern medicine.

Ultimately, it’s a human story – of the superhuman effort of both researchers and patients – created to salute the will and tenacity of all who Go Boldly.

(This campaign was awarded the prestigious Chairman’s Award at the DTC show.)

TV / Pre-Roll / Print / Website / Rich Media / Social / Web Content

“Do Not Go Gentle” TV/Web
Launch Print Newspaper/Magazine
“Cells” Campaign TV/Web/Content
Cells Print Magazine/Newspaper
“New World” TV/Web
Go Boldly Website

Go Boldly Mobile/Content

“Alzheimer’s Disease” Web/TV/Content
“Breast Cancer” Web/TV/Content
“Depression” Web/TV/Content
“ALS” Web/TV/Content
“Cancer” Web/TV/Content

Memorial Sloan Kettering Cancer Center

A young girl. And a letter she never expected to read.

Alopecia: pain of a different sort.

Pitch winning work for Pfizer HCP disease education on Alopecia.

Purpose one to highlight the emotional burden and loneliness that can affect AA patients without systemic treatment options. Purpose two to tease treatment advances in the near-future pipeline.

Apoquel

Humans have dogs. Dogs have skin issues.
Together, they talk to the vet to find the best prescription treatment.

For a group with a unexpected healthcare story…we told a love story.


For lots more Healthcare work, please click below and enter the password I’ve sent you. Or please email me for it.