Healthcare
A pitch winning, and life-affirming campaign for the Biopharma Industry.
The biopharma industry can be seen as monolithic and uncaring. We set out to tell a different side of the story, an inspiring and true one.
Every day, 140,000 researchers fight impossible odds to unearth cutting-edge medicines. At the end journey of medicines are millions of patients, many of whom would not be well – or alive – without modern medicine.
Ultimately, it’s a human story – of the superhuman effort of both researchers and patients – created to salute the will and tenacity of all who Go Boldly.
(This campaign was awarded the prestigious Chairman’s Award at the DTC show.)
TV / Pre-Roll / Print / Website / Rich Media / Social / Web Content
“Do Not Go Gentle” TV/Web
Launch Print Newspaper/Magazine
“Cells” Campaign TV/Web/Content
Cells Print Magazine/Newspaper
“New World” TV/Web
Go Boldly Website
Go Boldly Mobile/Content
“Alzheimer’s Disease” Web/TV/Content
“Breast Cancer” Web/TV/Content
“Depression” Web/TV/Content
“ALS” Web/TV/Content
“Cancer” Web/TV/Content
Memorial Sloan Kettering Cancer Center
A young girl. And a letter she never expected to read.
Apoquel
Humans have dogs. Dogs have skin issues.
Together, they talk to the vet to find the best prescription treatment.