Overview
I launched Healing Harbors, a wellness company in Maine into a larger market space with brand strategy, brand story, brand messaging, design guidelines, and new web site.
As the CBD infused products market is emerging and still immature, there’s a lot of confusion on the public’s part regarding the product’s psychoactive qualities, or lack thereof. People still think they need to get baked to experience CBD’s medicinal benefits.
We set out to educate, and reassure, telling a personal story of a veteran who found her life’s calling in crafting CBD products that bring relief and healing.