2019: New business, new campaigns, new friends, and another year in Health.
It’s said you can’t be too healthy. Neither 2019 nor I had any argument with that.
A multi-year run of new business Health wins continued with Vazalore – a breakthrough new aspirin from PLX – and an introductory campaign breaking in mid-2020.
Also in production is a new campaign for Zoetis brand Apoquel – the #1 Rx medication for dog itch – featuring a wisecracking pug who hijacks a vet visit.
Both those campaigns were done during a long engagement with our new friends at Ogilvy Health, as well as broadcast spots for Cerave Skin Care, work for Enhertu (HER2 Cancer) Esbriet (Lung Disease), and Astra Zeneca’s kidney franchise.
Other projects had me under the Publicis umbrella (Digitas, Saatchi Health, Heartbeat) for work on Abbvie’s Veliparib (Breast & Ovarian Cancer), Novo Nordisk (Obesity Care) and Keytruda (Cancer Immunotherapy with multiple indications).
Outside the Health area, InBev projects on Land Shark, Kirin, Bon & Viv, and the Busch Racing Team kept me challenged. (Not to mention well supplied with beverages.)
All in all, a healthy and fun year. What more can one ask for? Except even more health and happiness in 2020 – for each of us.