Overview

While no one takes their mission more seriously than FedEx, no one takes themselves less seriously. Take this work, which aired on the Super Bowl. The brief was to show a “mission-critical delivery to a difficult-to-get-to place.”

We chose Oz, FedEx said perfect, and viewers loved it. So did Cannes, and the London International Awards.

Strategically dead-on, but creatively far out, “Oz” had a strong, simple takeaway, so necessary in the cluttered environment of big-event advertising: “Whether it’s overseas or over the rainbow, FedEx can get it to places other shipping companies can only imagine.”